Our Partnership With Luke Kuechly

Luke Kuechly- All Pro Linebacker, Carolina

“Eat the Bear and I share the mantra that some days you eat the bear, and some days the bear eats you.  Everyday isn’t easy. Every workout isn’t easy, but you wake up with this mindset, and it helps you overcome life’s challenges,” said Luke Kuechly.  “ETB creates clean, pure and transparent products that help you to come out on top – eating the bear, and not getting eaten. I’m excited to partner with them over the next few years.” 

Luke Kuechly was drafted by the Panthers ninth overall in the 2012 NFL Draft. He played college football at Boston College where he was recognized twice as a consensus All-American. Kuechly had an immediate impact his rookie season, as he led the NFL in tackles and won the Associated Press 2012 NFL Defensive Rookie of the Year award, becoming the third youngest recipient in its history. In 2013, Kuechly became the youngest recipient of the AP NFL Defensive Player of the Year Award in its history.


Check out the latest video from Luke below: 




Luke and Eat the Bear in the News