About Us

What is Eat the Bear?

Eat The Bear (ETB) is a sports nutrition-based lifestyle business, providing clean and lean supplements to support pure achievement. We seek to engender a sense of mental and physical well-being to encourage and enable individuals to overcome obstacles and push through life’s challenges. You never compromise, neither do we!

Where did the name come from?

A work colleague of ours who was diagnosed with Leukemia a number of years ago used to remind us during challenging times that 'Some days you eat the bear, and some days the bear eats you.' As a constant reminder that we are in control of our lives personally, physically and professionally, we continually remind ourselves to 'Eat the Bear' every day without exception.

"Some days you eat the bear, and some days the bear eats you."

ETB is a fitness community, connecting members with personal athletes and other fitness minded individuals in support of personal wellness. By combining an active social platform and the highest quality sports nutrition and gear available, ETB assists members as they work together to achieve their highest fitness and wellness goals. Did you know that ETB:

  • Is free of banned substances.
  • Discloses ALL ingredients on the labels.
  • Sources ALL ingredients from within the United States.
  • Supports clean and lean athletics by taking an active role in the communities of our customers to ensure the right education of young athletes and the responsible use of sport nutrition products.
  • Provides customers with direct access to ETB's sponsored athletes for training and nutritional guidance…for FREE!

Eat the Bear Philosophy

At Eat The Bear, we believe that an extremely personalized and bespoke approach is the best way to achieve the fitness and wellness results that you desire. In our lives, we face many challenges each and every day. To that end we passionately believe:

Life is too short not to prioritize your own personal well-being.
Inspired, motivated people not only get results, they encourage the best from those around them.
If we surround ourselves with the right people, no challenge is so great that it cannot be overcome.

We understand that reaching your fitness goals is more complicated than taking supplements, reading books, watching DVDs or one's own desire. Yet we also believe that, by utilizing appropriate, functional training methods and positive reinforcement, we can simplify the process and bring those goals within reach.

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