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What is ETB?

ETB stands for “Eat the Bear.” A work colleague of ours who was diagnosed with Leukemia a number of years ago used to remind us during challenging times that ‘Some days you eat the bear, and some days the bear eats you.’ As a constant reminder that we are in control of our lives personally, physically and professionally, we continually remind ourselves to ‘Eat the Bear’ every day without exception.

“Some days you eat the bear, and some days the bear eats you.”

The name serves as a constant reminder that we, as individuals, are in control of our lives. That’s not to say that we control everything that happens to us; rather, when those things happen, we control the effect and the result.

ETB is a business predicated on human achievement. ETB is there every step of the way – to help our clients succeed and share in their successes. We want to engender a sense of mental and physical well-being that contaminates every other aspect of your life.

We encourage and enable individuals to push beyond common boundaries and to climb higher. Ultimately, we help you reach that personal best in your social, physical, professional, philosophical and emotive well-being. ETB gets you there. Our products like the ones that contain American whey provide the fitness nutrition that you have been looking for.

Why ETB?

ETB is a fitness community, connecting members with personal athletes and other fitness minded individuals in support of personal wellness.

By combining an active social platform and the highest quality supplements and gear available, ETB assists members as they work together to achieve their highest fitness goals.

Our fitness products complement our approach to training, while our all-access ETB Athletes enable individuals to find connect and grow in a community of like-minded people.

ETB Philosophy

At ETB, we believe that an extremely personalized and bespoke approach is the best way to achieve the results you desire. In our lives, we face many challenges each and every day. We think of life as a mosaic, and as individuals, we’re constantly piecing the tiles together.

Inspired, motivated people not only get results, they encourage the best from those around them.

In that light, we can appreciate and realize some important truths:

If we surround ourselves with the right people, no challenge is so great that it cannot be overcome.

Inspired, motivated people not only get results, they encourage the best from those around them.

Self esteem, inner strength and other similarly minded people are the greatest source of motivation.

Life is too short not to prioritize your own personal and professional well-being.

We understand that reaching your fitness goals is more complicated than taking supplements like those containing American whey protein powder, reading books, watching DVDs or one’s own desire. Yet we also believe that, by utilizing appropriate, functional training methods and positive reinforcement, we can simplify the process and bring those goals within reach.

ETB is committed to creating a community of like-minded individuals who may engage, interact, motivate and ultimately succeed. The success of which we speak can infect all aspects of life.