Whey protein reigns as one of the safest and most effective weight loss products on the market and at www.etbfit.com we have all the tools to get you ready for summer! OK, so it feels like winter is behind us now (finally) and summer is coming up quickly. Too quickly for some of us! So more…
Great new ways for guilt free cheating with ETB’s whey pure isolate. Check out this great new video featuring IFBB Pro and ETB Athlete Dean Michael along with ETB Promo Model Sergio Rizutto. IFBB Pro Dean Michael Teaches ETB Promo model Sergio Rizzuto a little secrete on how to cheat on his diet WITHOUT more…
I know we spend a lot of time talking about whey protein (thanks in large part to yours truly) but there remains a constant confusion about this popular supplement. It’s either because I am a horrible writer or because the unrelenting, and mostly mis-leading advertising, around whey continues to confuse everyone, including me sometimes. In more…
Protein is not just for weight lifting anymore! Whey protein is most often associated with muscle and body building. As an avid runner, I often feel neglected when it comes to whey protein especially when standing next to some of our Team ETB athletes. A such I thought it would be good take a look at the other more…
Are you getting enough whey protein in your diet? Where it comes from: You will already remember from previous posts that whey is a by-product of cheese making. More specifically, the curds are a dairy product that comes from coagulating milk and edible acidic substances, and whey (or milk plasma) is the liquid remaining after the more…
Post Workout Recovery – Secrets for Your Success (ETB North America, LLC Charlotte, NC, 29-Dec-2012) As any athlete will tell you, post workout recovery is one of the most important components of a workout and/or diet regimen. In fact, the post workout recovery meal can often be one of the most rewarding elements of the more…
Whey protein and commodity pricing: We often get asked about what drives supplement pricing and more specifically the retail pricing for whey protein. The truth is, as a dairy based product, the answer goes pretty far back in the farming value chain and actually starts even before the farmers get a hold of feed for more…
The results are in! Whey protein is the primary supplement that you should use when starting a weight training or dieting program. Whey protein is a powerful muscle building and dieting tool. In global studies, including one from the USDA, it showed that men and women drinking two whey protein shakes per day for 12 more…
Everyone at ETB hopes that 2012 was everything you hoped it would be and more. We had an incredible year thanks to your overwhelming support and wanted to finish it by highlighting what continues to set ETB protein apart in the market. When it comes to assessing value, there are two issues of consequence… 1. How pure more…
All Whey Proteins are not Created Equal If you are using nutritional supplementation at all, chances are you are either using or contemplating the use of whey protein. No other supplement has generated more positive press in the past five years than ETB’s whey protein powder. The reasons are easily understandable; ETB’s whey protein is more…
Whey Protein Supplements – Are They Safe? Whey protein supplements are widely used in the fitness industry for building muscle mass and for weight loss. Some debate does exist however as to how safe they are. So why use them at all? Whey protein is high in essential amino acids and branched chain amino more…
You’ve become determined to finally buckle down and achieve those fitness goals that you’ve fantasized about for so long. After doing tons of research on diet and exercise, you now have a clear plan and are completely dedicated to seeing it through. Unfortunately, this initial workout motivation can be difficult to maintain. Here are 5 more…
Four Factors To Achieve Fitness Goals Summer is right around the corner and everyone is in a rush to get in shape and have a body that they can be proud to show off. What makes a successful fitness program? There are four factors and each play a crucial role in achieving ones fitness goals. more…
In part one of this series, I discussed how your body uses calories from specific macronutrients as fuel. The calories you consume are referred to as your caloric intake. In this installment, I will elaborate a bit on the amount of calories your body uses daily, also known as caloric expenditure. Although on the surface this “calories more…
We are soon coming up on what is probably the busiest travel time of year other than the holidays and this can be one of the toughest scenarios to stay in shape and keep pace with your workout regimen. I’m usually traveling for photos shoots so my motivation to look my best is at its more…
Rich Fitter is the co-founder of the Drug Free Athletes Coalition, a fully-tested natural bodybuilding & figure organization that hosts events worldwide. A former professional natural bodybuilder, powerlifter and fitness model, Rich has over 28 years of experience in the fitness industry as a certified personal trainer and nutrition coach. As the former Editorial Director of more…
Summer begins at 7:09pm on June 20, 2012 and we thought we would give you 100 tips in a 100 days. That’s a tip a day to help you get in the best shape of your life for what could be the most amazing summer of your life. Here we go: Here are 14 more…
Some Words of Motivation Lately, I have been noticing all of these defeated people in the gym. I figured now might be a good time to share some of my thoughts and motivate many of you out there to keep at it. Sometimes we must remind ourselves why we do exactly what we do. Every more…
People ask me about my physical training routine daily. They ask me how many times I train each body part, what exercises I do, how many reps and sets, how much weight, etc. Rarely am I asked about how I train my mind for peak performance. The mental component of training is just as vital more…